What we do
Media Relations
Media Relations
We maintain close relationships with our large black book of media contacts and meet journalists regularly to pitch ideas and bring them news from our clients.
We are experienced writers and we know what information journalists need.
We maintain an authoritative voice for you in the travel industry and set up journalist introductions.
In the event of a crisis, we can develop a crisis communication plan for you, handle press calls on your behalf and minimise negative publicity.
News Creation
News Creation
Our creative campaigns are designed to generate high-impact exposure through top-tier new and traditional media.
We create feature ideas, identify news stories and develop angles for food, lifestyle, health and beauty pages. We use photography to its very best advantage to sell in a story.
Our creative flair and compelling storytelling have earned the trust of leading travel and luxury lifestyle journalists, who know we understand the editorial process and will only pitch newsworthy stories and targeted feature ideas.
Hotel & Product Launches
Hotel & Product Launches
We have extensive experience in launching new hotels, spas, villas, health and beauty treatments, new destinations and airline routes.
We can manage all aspects of a PR launch for you and offer strategic advice to ensure your news reaches the right audience.
We have organised high profile press trips, fashion shoots and influencer visits to every corner of the globe.
Strategic Planning
Strategic Planning
Drawing on our unrivalled industry expertise and market intelligence, we’ll work with you to develop a creative PR programme whilst fully embracing your marketing and business objectives.
Offering a range of innovative strategies from brand messaging to fully integrated multimedia campaigns, our flexible services are tailor-made to deliver measurable results and convert the strongest ROI.
Digital PR & Influencer Engagement
Digital PR & Influencer Engagement
We are adept at using social media and online platforms to engage our clients’ target audience.
Our cross-channel PR campaigns encompass social media, online editorial and blogger outreach.
We’re also skilled at engaging influencers and opinion formers, from partnering with the latest Instagram sensations to celebrity brand ambassadors.
Partnerships
Partnerships
Our clients benefit from the close relationships we’ve built with industry insiders, from luxury tour operators and travel agents to tourist boards and airlines.
We can help you connect with new audiences, identifying strategic partnerships and cross-promotional opportunities with travel affiliates and like-minded luxury lifestyle brands.